India’s Fashion Scene Will Never Be the Same — Mukesh Ambani’s Reliance Brought These 5 Brands to the Country!
Published: 29 May 2025, 11: 24 IST
Mukesh Ambani and his daughter Isha Ambani have played a pivotal role in reshaping India’s fashion landscape. Through Reliance Industries, particularly Reliance Retail led by Isha Ambani as Executive Director, the conglomerate has introduced several renowned global luxury brands to Indian consumers. This strategic move has not only broadened fashion choices but also helped modernize and globalize the Indian retail market, reaching even rural areas.
ALSO READ: Myntra in Singapore – Myntra Raises ₹1,062.5 Crore from Singapore Parent to Fuel Global Expansion
Reliance Retail’s Fashion Vision
Under the leadership of Mukesh Ambani, Chairman of Reliance Industries, and his daughter Isha Ambani, Executive Director of Reliance Retail, the company has revolutionized India’s fashion sector. Together, they’ve spearheaded the entry of several global luxury brands into the Indian market. Mukesh Ambani’s strategic vision and Isha’s executional leadership have transformed Reliance Retail into a major force in the premium fashion landscape, reaching not only urban metros but also tier-2 cities and rural markets.
The 5 Global Luxury Brands Brought to India by Reliance
1. Shein
In February 2025, Reliance Retail, under the guidance of Mukesh Ambani, reintroduced the Chinese fast-fashion giant Shein to India. Known for its wide range of trendy and affordable clothing and accessories, Shein’s return through Reliance brought global fast fashion directly to Indian consumers.
2. Sandro and Maje
With Mukesh Ambani’s backing, Reliance Brands partnered with SMCP Group to introduce Sandro and Maje to India in November 2023. These French labels, known for their high-end European aesthetics, mark a significant upgrade in luxury retail options available to Indian shoppers.
3. Emporio Armani
Thanks to a long-standing vision by Mukesh Ambani to bring premium global experiences to India, Reliance collaborated with the Giorgio Armani Group to launch Emporio Armani in India. This brand caters to the aspirational class with luxury clothing, accessories, and fragrances.
4. Michael Kors
With Reliance’s acquisition strategy under Mukesh Ambani’s leadership, the addition of Michael Kors to India’s luxury retail sector was a calculated move. The brand, known for blending sophistication with everyday wearability, now enjoys wide presence across Reliance outlets in India.
5. Steve Madden
The American footwear giant Steve Madden was brought to India by Reliance, part of Mukesh Ambani’s ongoing efforts to dominate every tier of the fashion and lifestyle market. With youth-driven designs and trend-forward collections, Steve Madden aligns with Reliance’s vision for capturing India’s fashion-savvy demographic.
Changing India’s Fashion Landscape
Reliance Industries’ entry into the luxury fashion sector has had a transformative impact. By leveraging its vast retail network and deep understanding of Indian consumers, the conglomerate has made premium international fashion accessible to a wider audience. Isha Ambani’s efforts to expand the reach to smaller towns and rural areas are also helping bridge the gap between global trends and Indian shoppers beyond metropolitan cities.
To Read More in Hindi: https://newz24india.com/