Candere Brings Shah Rukh Khan Onboard as Brand Ambassador to Redefine Jewellery Trends
Bollywood icon Shah Rukh Khan aka SRK has been appointed as the brand ambassador for Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers. This collaboration marks a significant step in Candere’s national expansion strategy, aiming to redefine jewellery as a personal expression of individuality and meaningful gifting.
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Candere has established a strong foothold in the lifestyle jewellery segment with its versatile, design-driven collections tailored to modern tastes. While the brand is best known for its contemporary offerings for women, it has also made notable strides in men’s jewellery—emerging as one of the few brands with a comprehensive and stylish range for male consumers.
Shah Rukh Khan’s global stature and enduring appeal align seamlessly with Candere’s brand ethos. With a deep emotional resonance across generations of Indian audiences, Khan is set to headline the brand’s multimedia campaigns—including digital platforms, television, print, and in-store promotions—bringing Candere’s vision to a broader, more diverse audience.
Candere’s Market Strategy
Founded as an e-commerce-first venture, Candere has steadily grown into a significant player in the Indian jewellery market. With a focus on versatile, design-forward pieces, the brand caters to both men and women looking for jewellery that complements their personal style and lifestyle choices.
The company has made a name for itself with unique offerings in men’s jewellery, a segment often underserved in traditional jewellery retail. It also emphasizes affordability, ease of purchase, and digital-first engagement—a crucial edge in India’s evolving consumer landscape.
Voices from the Brand and the Star
Ramesh Kalyanaraman, Director at Candere, explained the thought behind the collaboration:
“Today’s consumers want jewellery that reflects who they are and fits into their everyday lives. We believe Shah Rukh Khan, with his timeless appeal and deep emotional connect across generations, perfectly embodies the values Candere stands for.”
Shah Rukh Khan, in a statement, said:
“Jewellery is more than adornment—it’s about memory, emotion, and identity. I’m proud to represent a brand like Candere that’s redefining how people see and gift jewellery today. It’s elegant, modern, and deeply meaningful.”
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