Siri Gets Smarter? Apple Weighs OpenAI, Anthropic Integration

Apple’s Siri Could Finally Get an Upgrade—With Help from OpenAI or Anthropic

Apple is reportedly considering a major shift in strategy for its voice assistant, Siri, by potentially integrating advanced AI from established providers instead of relying solely on its in-house models.

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Why This Matters

Apple’s long-promised Siri upgrade, often referred to internally as “LLM Siri,” has been delayed due to ongoing technical challenges. At its worldwide developers conference, the company emphasized small enhancements like live translation but sidestepped the deeper AI overhaul originally planned.

Exploring Third‑Party AI

In recent internal discussions, Apple has asked both OpenAI and Anthropic to customize their large language models—such as ChatGPT and Claude—for testing on Apple’s private cloud infrastructure. According to multiple insiders, early evaluations suggest Anthropic’s model may offer the most promising performance.

Internal Shake‑Up and Leadership Changes

The push for this pivot comes amid internal restructuring: Mike Rockwell, previously head of Vision Pro, has taken charge of Siri and AI development after a reported decline in confidence in former AI lead John Giannandrea. Apple plans to delay full Siri AI features until as late as 2026.

What’s at Stake

• Strategic shift: A reliance on external AI would signal Apple acknowledging its in-house limitations and acknowledging giants like Google and Microsoft, who already rely on third-party or proprietary AI systems.

• Privacy implications: By running third-party models within Apple’s secure cloud, the company aims to uphold its strong privacy reputation.

• Competitive landscape: Tech rivals like Samsung and Amazon have moved ahead by partnering with others (e.g., Samsung with Google’s Gemini).

• Potential advantages: Integrating proven AI models could significantly boost Siri’s responsiveness, conversational ability, and overall usefulness.

Outlook

Apple continues to mature its internal models in parallel (including offering them to third-party developers). No final decision has been made, and executive leadership remains cautious. Whether the company fully adopts a third-party model or doubles down on its own tech, Siri’s future direction will likely influence Apple’s position in the race for next-generation AI.