Zerodha Is Accurate But Boring? Here’s Why Young Investors Aren’t Buying It, Says Ankur Warikoo

Why Zerodha’s Winning Formula Isn’t Clicking With India’s Young Investors, Per Ankur Warikoo

Influencer and entrepreneur Ankur Warikoo recently shared some interesting thoughts on why many young Indians admire the Kamath brothers—Nikhil and Nithin Kamath, founders of Zerodha—but aren’t actually using their popular stock trading app.

ALSO READ: IAS Officer Kashish Mittal’s Startup Journey: From Civil Service to Classical Sounds

Responding to a tweet from Nithin Kamath, who expressed concerns about Zerodha’s shrinking share in India’s demat market, Warikoo acknowledged that Zerodha is a solid and accurate platform, trusted by many serious investors. But he also pointed out something crucial — the app isn’t exactly “fun” or appealing to younger, first-time investors.

“If I were to sum it up: Zerodha is accurate. But it’s not fun,” Ankur Warikoo wrote. “It’s where serious money goes to grow. But it’s not where the cool kids start their journey. And that’s, in my head, the issue.”

He went on to explain that the next 100 million retail investors in India share three key things: they’re young (starting to invest before 25), they want quick results (thanks to the fast-paced nature of social media), and they love sharing their journeys—not just their meals, but even their investment portfolios.

Ankur Warikoo hinted that because broking services have become commoditized, the challenge now is to make investing feel engaging and relatable, especially to the younger generation.