Aamir Khan Breaks OTT Norms: Sitaare Zameen Par Gets ₹100 YouTube Release
Aamir Khan is bringing his latest film, Sitaare Zameen Par, directly to audiences through YouTube — at ₹100 per view. The movie, which released theatrically on June 20, 2025, will now be available starting August 1 on Khan’s official YouTube channel, Aamir Khan Talkies: Janta Ka Theatre.
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Directed by RS Prasanna, Sitaare Zameen Par had a modest but steady box office run. Its digital release signals a significant shift in distribution strategy, one that reflects the rising influence of online platforms in the entertainment industry. While Khan had earlier denied any immediate digital release plans, the move now appears to be a calculated attempt to give the film a second life — and reach a much broader audience.
What sets this apart from other digital launches is the pay-per-view model on YouTube. At ₹100 per access, it offers a one-time ticket to the film without requiring a subscription. This approach is unusual in India’s OTT-driven market, where most films head to platforms like Netflix, Prime Video, or JioCinema.
Khan’s decision also speaks to changing viewer habits. More people are watching films on their phones and smart TVs, and YouTube remains one of the most accessible platforms across urban and rural India. With this model, the film could tap into a wide, price-sensitive audience while maintaining a sense of exclusivity.
While it’s too early to tell if this move will become a trend, it’s definitely an experiment worth watching. If successful, it could inspire more creators to go independent and rethink the economics of film distribution in India.
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