Kriti Sanon’s Let’s Hyphen: From Launch to Rs 400 Crore Revenue in Two Years
Bollywood actress Kriti Sanon is making waves beyond the silver screen with her rapidly growing skincare brand, Let’s Hyphen. Launched just two years ago, the brand has impressively achieved an annual revenue of Rs 400 crore, positioning itself as a major player in the beauty and skincare industry.
Kriti Sanon shares the secrets behind her skincare brand’s explosive growth
In a recent interview with CNBC-TV18, Kriti Sanon, along with Tarun Sharma — one of the co-founders behind Let’s Hyphen — revealed the secret behind this phenomenal growth. Kriti shared that she personally invested capital into the brand’s early stages to ensure a strong foundation for scaling up. Tarun Sharma added that their initial investment was sufficient to fuel significant growth during the first year.
Reflecting on their journey, Kriti explained how the brand’s targets were set. “After reaching Rs 100 crore in the first year, it was all part of our vision board. Whatever numbers Tarun mentioned, I would add a little extra because I knew he could achieve it. So why not aim higher?” she said. Tarun humorously responded, “She keeps pushing the limits, asking ‘Can we do this?’ even when I lay out plans for four years ahead.”
With an ambitious target of reaching Rs 1,200 crore next, Kriti Sanon and her team are poised to expand Let’s Hyphen further, proving that the actress’s business acumen matches her star power.
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