Google Pixel 10: Google is launching the Pixel 10 series on August 20 with unchanged prices, bigger storage, and advanced Gemini AI features to compete with Apple’s iPhone 17 Pro.

Google Pixel 10: Google is all set to unveil its next-generation Pixel 10 series on August 20 at the “Made by Google” event. This year, the tech giant plans to retain the pricing of its Pixel 9 lineup, while introducing key upgrades in AI features and base storage to directly challenge Apple’s upcoming iPhone 17 series.

Google Pixel 10 Series Pricing to Remain Unchanged

According to recent reports, including insights from Forbes, Google intends to keep the pricing structure of the Google Pixel 10 series the same as its predecessor. The expected prices are:

• Pixel 10 (128 GB) – $799

• Pixel 10 Pro (128 GB) – $999

• Pixel 10 Pro XL (256 GB) – $1,199

• Pixel 10 Pro Fold (256 GB) – $1,799

This strategy positions Google as a cost-effective alternative in the premium smartphone market, especially when compared to Apple’s iPhone 17 series, which is rumored to receive a $50 price hike across all models.

Bigger Storage, Same Price

In an effort to provide more value, Google is reportedly upgrading base storage options in the Pixel 10 Pro XL and Fold. The Pixel 9 Pro XL began at 128 GB, but the Pixel 10 Pro XL will start at 256 GB without raising the starting price. This move aligns with Apple’s expected shift from 128 GB to 256 GB as the new base storage across iPhone 17 models, although Apple’s pricing is also expected to increase.

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By keeping prices stable while offering more storage, Google could capture consumers looking for better value without sacrificing performance.

AI Takes Center Stage with Gemini Integration

A key highlight of the Google Pixel 10  lineup is the deep integration of Google’s Gemini AI platform. This advanced AI will power new features within Android 15, offering users tools like enhanced text generation, real-time translation, context-aware assistance, and more. These capabilities aim to offer a smarter and more intuitive user experience.

While Apple is preparing to debut its own “Apple Intelligence” AI platform with the iPhone 17 series, industry analysts suggest that Google’s AI ecosystem is more mature and robust, giving the Pixel 10 an edge in software-driven innovation.

Google Pixel 10 Pro Fold May Be Delayed

The Google Pixel 10 Pro Fold, Google’s premium foldable device, may not launch alongside the standard models due to production delays, according to reports from TechRadar. This could narrow the initial lineup to the Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL—each targeting different user segments with consistent pricing and enhanced specs.

Competition Heats Up: Pixel 10 vs iPhone 17

With Apple expected to raise prices while increasing base storage, Google’s consistent pricing strategy for the Pixel 10 series could serve as a strong competitive advantage. By delivering hardware upgrades, larger storage, and advanced AI without increasing costs, Google is clearly positioning the Pixel 10 Pro as a direct rival to the iPhone 17 Pro.

Launch Date and Availability

The Google Pixel 10 series will be officially announced at Google’s “Made by Google” event on August 20, 2025. The devices are expected to become available for pre-order shortly after the announcement, with retail availability expected in early September.

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