Nithin Kamath on Why Zerodha Didn’t Need Marketing Dollars to Win Big
When most companies want to grow fast, they turn to big marketing budgets and flashy ads. But Zerodha — India’s largest stock brokerage — did something different. According to co-founder and CEO Nithin Kamath, the secret wasn’t spending money on marketing or referral bonuses. It was simple: building products people actually talked about.
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In a recent social media post, Kamath opened up about Zerodha’s humble beginnings. “When we started Zerodha, we didn’t have the money to advertise, not that it would’ve worked,” he wrote. “So the only way we could grow was through word of mouth and customer referrals.”
That word of mouth didn’t come from paying customers to bring in friends. Instead, Kamath says it came from focusing on creating services that people genuinely found useful — the kind they’d recommend on their own.
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