Brands That CRACKED the Social Media Marketing Code!

Oreo – “You Can Still Dunk in the Dark”

[{"selector":"#anim-26a45436-2d2c-454a-85d1-ec1ab9f65b7a","keyframes":{"opacity":[0,1]},"delay":250,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3533e956-476e-4ae6-850f-651b429db6d7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87d25340-c7c9-4659-9d9d-cab3f3883b34","keyframes":{"transform":["translate3d(0px, 386.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-788a298b-0b67-46a8-9a8e-51cf82661adb","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] During the 2013 Super Bowl blackout, Oreo tweeted this quick, witty ad that went viral instantly. Perfect example of real-time marketing. By Jiya Bhatt

Airbnb – “We Accept”

[{"selector":"#anim-0918a40b-262f-4580-94a6-16bfe030d590","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72d8bcf2-53a2-45ad-9e12-ea4145634a0b","keyframes":{"opacity":[0,1]},"delay":250,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-725365d3-cb52-4292-b2c3-4518eb1a876c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd6e9c58-a7c0-464c-a624-af862a0611b0","keyframes":{"transform":["translate3d(0px, 386.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] AirNub’s ad gets straight to the point: no matter who you are, you’re welcome. It’s about real people, real acceptance, and making sure everyone feels like they belong. By Jiya Bhatt

Zomato– “With great pav comes great bhaaji”

[{"selector":"#anim-24c32f40-6506-430d-8311-46f328c2d549","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-070b1528-8eaa-4504-8b19-3eeb46d5c027","keyframes":{"opacity":[0,1]},"delay":250,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a16afe78-5d28-4d6a-81e7-089f23795924","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86bcb790-9bc6-4d92-b4ed-a90b9b514ecf","keyframes":{"transform":["translate3d(0px, 386.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Zomato - The brand that's knwon for their wit. Though, some of their campaigns have sparked controversy—reminding us that with great creative power comes great controversies. By Jiya Bhatt

DHL– “nEXT TIME YOU WILL USE DHL”

[{"selector":"#anim-192927ed-d74b-4ef2-a0c2-5f2e923b3bf1","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43685bb0-ffbb-4ae3-9926-1c487d16201e","keyframes":{"opacity":[0,1]},"delay":250,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1183610e-9f47-481f-8ccf-42400260f141","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab029a4d-bcdc-4efa-8fe6-87e3d8761af0","keyframes":{"transform":["translate3d(0px, 386.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] DHL nailed smart advertising with its iconic print. The ad shows a broken fragile item, but instead of focusing on the damage, it delivers a witty fortune-style message inside the shards. By Jiya Bhatt

CHUPA CHUPS– “IT'S SUGAR FREE”

[{"selector":"#anim-a6c77914-90e0-4c80-99b1-121fd22ad675","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-06046e12-bdaa-45d7-9597-8978ee007231","keyframes":{"opacity":[0,1]},"delay":250,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-efb10b15-ac85-498f-9724-55ce2d586af9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08011fc9-20db-4ebc-8311-0f701e84380d","keyframes":{"transform":["translate3d(0px, 386.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] It showed an ant trail moving around a Chupa Chups lollipop… but not touching it. Why? Because ants don’t go near it — since it’s sugar-free. By Jiya Bhatt

DUOLINGO– “the rude green owl”

[{"selector":"#anim-6f6f88b1-6874-46c2-8465-a9a27cb0c2f5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d7f4b03-bc38-4559-99f6-925ae244092e","keyframes":{"opacity":[0,1]},"delay":250,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b36a34b-404e-4054-ab8d-6b24b95578b9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-122c0561-3855-4ccd-b3b6-f88db313262b","keyframes":{"transform":["translate3d(0px, 386.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Instead of generic brand posts, Duo is the content. The owl behaves like a chaotic Gen Z influencer: dances, thirsts over celebrities, roasts users, and leans into meme culture to stay relevant with its unhinged humor. By Jiya Bhatt

5 star - “NOTHING”

[{"selector":"#anim-603dd961-c19d-49d8-a874-03b0dc8baef5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df6e9e5b-e924-4d3b-8ac9-ba463a7f6a06","keyframes":{"opacity":[0,1]},"delay":250,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87db87cb-ded6-4a7b-8b82-9e57086c584c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d96b98ea-d7bd-4394-b286-dc0f7dd52dbc","keyframes":{"transform":["translate3d(0px, 386.11078%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 5 Star flipped the script on advertising with its hilarious “Do Nothing” campaign. Instead of big promises and flashy gimmicks, the brand boldly mocked MNC jargon by literally offering nothing —a loyalty program that rewards people for doing… well, nothing. By Jiya Bhatt