Key Highlights of the Price Hike
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Massive Premium Model Spikes: The highest configuration, MacBook Pro M5 Max, faces an immediate, flat price jump of ₹1,00,000, pushing its retail cost from ₹3,99,900 to ₹4,99,900.
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Mid-Range Devices Hit Hard: The popular MacBook Pro 14-inch (M5) has spiked by ₹70,000 (now ₹2,39,900), while the baseline MacBook Air 13-inch (M5) goes up by ₹30,000 (now ₹1,49,900).
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Budget Lineup Scaled Up: Even Apple’s entry-level student options see hikes; the MacBook Neo went up by ₹10,000 to cost ₹79,900, and the baseline 11th Gen iPad jumped by ₹10,000 to retail at ₹49,900.
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iPhones Spared (For Now): The global price adjustments have completely bypassed the current iPhone lineup on the India store, though home audio accessories like the HomePod and Apple TV 4K saw sharp increases.
also read : Google Pixel 11 Pro May Introduce ‘Pixel Glow’ Feature In…
Why is Apple Doing This?
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The Global AI Infrastructure Boom: Massive tech firms are rapidly building AI data centers, which consume a vast majority of the world’s high-performance RAM and NAND flash storage supply.
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Six-Fold Cost Increase: Because AI server demands take priority, memory chip suppliers have hiked component prices by up to six times over the past year, triggering an industry-wide phase of “chipflation.”
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Unsustainable Defenses: Outgoing Apple CEO Tim Cook described this hardware supply shock as a “hundred-year flood.” Apple stated that it absorbed these escalating supply-chain expenses internally for months before hitting a breaking point where passing the cost to consumers became unavoidable.
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