Ananya Panday Joins Chanel as Its First Indian Brand Ambassador

Ananya Panday has officially joined the global fashion elite. The 26-year-old actress has been named Chanel’s first-ever brand ambassador from India, marking a significant moment in fashion history and signaling a new chapter for the iconic French label’s presence in the Indian market.

The appointment is more than just a title—it reflects the rising global influence of Indian talent in luxury fashion. For Chanel, which has maintained a carefully curated list of ambassadors over the years, Ananya Panday’s inclusion represents a fresh and modern face for the brand. It also places her alongside global fashion powerhouses such as Kristen Stewart, Jennie from BLACKPINK, and Margot Robbie.

Ananya Panday’s style evolution over the years has quietly aligned with Chanel’s core aesthetic: polished, elegant, yet youthful. Known for her affinity for clean silhouettes and classic pieces, she has become a red carpet regular and a favorite on magazine covers. While her early fashion choices reflected the playful experimentation of a young Bollywood star, her recent appearances have hinted at a more refined sartorial voice—one that perfectly echoes Chanel’s signature blend of timeless luxury and understated flair.

Her journey with the house began subtly. She attended Chanel’s Spring/Summer 2025 show, where she was photographed in an effortlessly chic look from the brand’s latest collection. The buzz only grew when she appeared in head-to-toe Chanel at the BoF dinner in Mumbai, a high-profile event attended by the who’s who of the fashion world. She later fronted cover shoots for both Vogue and Grazia India, styled exclusively in Chanel pieces. In hindsight, it was a partnership building quietly in the background—now fully realized.

This collaboration is also a nod to the growing prominence of Indian representation in global luxury campaigns. Until recently, Indian celebrities were underrepresented in legacy fashion houses. Ananya Panday’s ambassadorship signals a change, spotlighting South Asia’s style influence and growing buying power in the global fashion economy. Chanel’s decision reflects a broader industry shift: embracing more diverse voices and audiences while maintaining the brand’s historical sophistication.

Ananya Panday’s rise in the fashion world has been steady and intentional. With each appearance—whether at Cannes, international fashion weeks, or magazine covers—she has cultivated a reputation not just as a Bollywood actress, but as a style-savvy star with global appeal. Her aesthetic, which blends youthful minimalism with classic elegance, is a natural match for Chanel’s iconic tweed jackets, quilted bags, and black-and-white palette.

With this new role, Ananya Panday is expected to appear in future campaigns, global fashion events, and perhaps even exclusive capsule collaborations. Her presence in the Chanel family brings an unmistakable South Asian charm to the house’s global vision—elegant yet approachable, classic yet current.

“It’s an honor,” Ananya Panday shared in a recent statement. “Chanel has always represented timeless elegance to me. To be part of their story and represent India on this platform is truly special.”