Arjun Rampal Exposes Bollywood’s OTT Mess — And It’s Not Pretty
Veteran actor Arjun Rampal, known for his powerful and nuanced performances in films like Rock On!!, Om Shanti Om, and Daddy, has voiced his concerns about the current state of Bollywood’s OTT industry. In a recent interview with The Indian Express Screen, Rampal highlighted a troubling trend — the OTT boom’s shift from creative experimentation to repetitive franchise-making.
Arjun Rampal, who was among the pioneers of mainstream actors embracing digital content, noted that the early days of OTT platforms were marked by innovative storytelling and strong writing. However, he believes that this initial excitement has faded. “About 7–8 years ago, there was great writing. But maintaining that consistency is tough now,” Rampal said.
The actor criticized the industry’s growing obsession with churning out franchises, describing it as an “assembly-line approach” that is stifling originality and the purity of creative work. “It’s all about creating one franchise after another,” he added, urging creators and producers to shift their focus back to the art itself, rather than just the product.
Arjun Rampal’s remarks come at a time when the OTT space is rapidly expanding, with platforms competing fiercely for content that attracts mass audiences. His call for prioritizing artistic integrity over commercial formulas resonates with many who feel that the digital revolution should nurture creativity, not suppress it.
As the OTT landscape evolves, Rampal’s perspective serves as a reminder that true storytelling and artistic risk-taking remain essential to keeping the industry vibrant and meaningful.
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