BTS Mania Hits Rakhi Markets Amid Rakshabandhan: RJ‑Themed Bands Spark Desi ARMY Joy
As Rakshabandhan draws near, BTS fever has hit India’s festive markets—with a delightful twist. Fans across the country are snapping up affordable BTS‑themed rakhis, and one Hyderabad store recently spotted rakhis featuring RJ, Jin’s beloved alpaca character from the BT21 universe. Priced at just ₹10–15, these handmade threads are adding a heartfelt, humorous tone to sibling celebrations.
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Despite never having toured India, BTS’s cultural impact here is undeniable. From stationery to soft toys and keychains, their presence saturates Indian fan culture. These playful rakhis are yet another example of how the Desi ARMY continues to celebrate BTS beyond music.
Their timing couldn’t be more resonant. Earlier this month, BTS dropped Permission to Dance On Stage – Live, their first major release in three years. The album—featuring 22 live performances and behind‑the‑scenes content from their Seoul concerts—hit digital platforms on July 18, reigniting global excitement.
Meanwhile, HYBE’s announcement of a Mumbai office by late 2025 has sparked fresh hopes among Indian ARMYs that BTS might finally perform in India during their upcoming 2026 world tour.
As India eagerly awaits the possibility of a live BTS concert, the celebration this Rakshabandhan is already vibrant with an RJ thread binding hearts and bandanas, celebrating BTS’s joy-filled legacy.
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