RM Begins Post-Military Chapter with Art Basel Appearance and Brand Deal
BTS leader RM is making headlines once again — this time not for his music, but for his love of art and culture. Shortly after completing his military service, the rapper has launched his post-service journey by attending the world-renowned Art Basel in Switzerland. Known for his deep appreciation of visual arts, RM is also stepping into a new role as brand ambassador for Samsung’s ‘Art TVs’.
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The news was confirmed through a statement released on a popular BTS fan platform. In the official message, RM expressed his excitement:
“As someone who finds deep inspiration and comfort in art, I’m honoured to partner with Samsung to share my journey and love for visual creativity. Through this collaboration, I hope more people can connect with art in their everyday lives — just like I do.”
RM arrived in Basel earlier this week and will be actively participating in Art Basel from June 19 to June 22, where he is scheduled for a special talk session. The session will focus on topics such as contemporary art, the significance of collecting and preserving art, and how visual storytelling plays an essential role in the modern world.
A Perfect Fit for Art Basel
Art Basel, held annually in Switzerland, is considered one of the most prestigious global platforms for modern and contemporary art. The fair features artists and galleries from across the world, fostering cross-cultural dialogue and innovation through art.
RM’s participation marks a meaningful crossover between pop culture and fine art, showing how the boundaries between different creative disciplines continue to blur. His growing reputation as an art collector and cultural figure makes him an ideal voice at such an influential event.
This appearance and his brand partnership signal the beginning of RM’s next chapter — one that merges creativity, advocacy, and artistic exploration beyond the realm of music.
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