CM Dr. Yadav said that independence is priceless — not merely a right, but also a reminder of our duty to contribute in every possible way to the nation’s development. He said that awareness about cleanliness, purity and the use of Made-in-India products (Swadeshi Goods) should be linked with the ‘Har Ghar Tiranga’ and ‘Har Ghar Swachhata’ campaign.
CM Dr. Yadav instructed that impactful activities be conducted during the campaign. It should be linked with the military valour of ‘Operation Sindoor’ to enhance youth involvement. He directed the organisation of maximum public participation through ‘Tiranga Yatras’, rallies, human chains, cycle rallies, bike rallies, rangoli competitions and cultural events with patriotic themes. The national flag should be made easily available to the public. The Chief Minister also said that, in consultation with local public representatives, major religious and social organizations, cultural groups, business establishments, senior citizens, freedom fighters, democracy activists, pensioners, retired soldiers, and social workers should be actively involved in the ‘Tiranga Yatras’
CM Dr. Yadav was addressing a high-level meeting at his official residence (Samatva Bhavan), regarding the implementation of the ‘Har Ghar Tiranga’, ‘Har Ghar Swachhata’ and ‘Swatantrata Ka Utsav-Swachhata Ke Sang’ campaigns. The meeting discussed ways to turn campaigns into a mass movement.
Speaking to commissioners, collectors, IGs and SPs connected virtually, he issued directions for close coordination with local representatives to ensure the success. He said the ‘Har Ghar Tiranga’, ‘Har Ghar Swachhata’ and ‘Swatantrata Ka Utsav-Swachhata Ke Sang’ campaigns are a pledge to spread patriotism, cleanliness and the spirit of swadeshi to every citizen. He called for publicising stories and historical facts about the national flag and organising children’s drawing competitions to instil patriotism from a young age. He emphasised maintaining the dignity of the national flag during rallies and yatras.
The meeting was attended by Additional Chief Secretary (Home) Shri J.N. Kansotia, Additional Chief Secretary (CMO) Shri Neeraj Mandloi, Additional Chief Secretary Shri Sanjay Kumar Shukla, Additional Chief Secretary Shri Sanjay Dubey, Additional Chief Secretary Shri Anupam Rajan, DGP Shri Kailash Makwana, Principal Secretary (Health) Shri Sandeep Yadav, Secretary and Commissioner Public Relations Dr. Sudam Khade and other senior officers from departments linked with campaigns.
CM Dr. Yadav emphasised that everyone’s participation is vital for the development of the country and the state, and every citizen should be connected to the ‘Har Ghar Tiranga’ campaign. He instructed that the campaign be run smoothly and in a planned manner to ensure maximum public engagement. People should be encouraged to take selfies with the Tiranga and upload them to the ‘Har Ghar Tiranga’ portal. He directed collectors to ensure wide publicity in print, social, digital & electronic media and share daily activities with the media to attract public participation.
CM Dr. Yadav directed that an adequate supply of flags be ensured with the support of self-help groups. He said that District Tourism Development Councils should organise Tiranga yatras and other events to educate the public about India’s freedom struggle and cultural heritage. Activities should also be organised at prominent religious and culturally significant sites. Tributes should be paid to local heroes, revolutionaries, freedom fighters, and soldiers who sacrificed their lives for national unity and integrity. Families of martyrs and serving soldiers should be invited to the ‘Har Ghar Tiranga’ campaign and Independence Day events from August 13–15, with support from trade and business organizations. The experiences and learnings from the campaign should also be documented.
Officers from the nodal Culture Department and other departments presented progress updates on the campaign during the meeting. They informed that in the first phase, with the cooperation of district administrations, 1,331 public awareness events were held in 406 urban bodies; public art and rangoli inspired by the Tiranga were created in about 1,700 schools; 235 self-help groups were engaged in flag production; 980 community cleanliness drives were conducted; and 1,451 sanitation campaigns were held for maintenance of public assets such as community toilets. The campaign has so far seen participation from 2,87,345 citizens, including over 1,72,000 students.
The second phase is currently underway, featuring large-scale activities such as Tiranga fairs, organised in collaboration with the Union Ministry of Rural Development, to promote local and SHG-made products in the Tiranga theme — including food items, clothing, cosmetics and decorative goods. Citizens are being encouraged to take selfies with the Tiranga and upload them to the official portal.
The third phase will feature flag-hoisting and illumination of all government buildings, educational institutions, hotels, offices, dams, and bridges.
The campaign, rooted in collective celebration and citizen unity, integrates the essence of freedom with commitments to cleanliness and water sustainability. Under the Swachh Bharat Mission and Jal Jeevan Mission, villages and panchayats will host activities such as the ‘Swachh Sujal Gaon’ pledge, community cleaning drives, maintenance of WASH infrastructure, awareness programs & flag-hoisting at ‘Amrit Sarovar’ lakes, public spaces and key infrastructure sites on August 15.
The Food Department informed that over 2,28,000 flags have already been distributed through government fair price shops. Divisional commissioners and collectors reported ongoing public participation in Tiranga yatras, bike rallies, Tiranga fairs, rangoli contests and cleanliness awareness drives. In phases two and three, these activities will be intensified.
The campaign is being run in three phases. In the first phase, a public atmosphere was created from August 2 to 8. The second phase will run from August 9 to 12. The third phase will begin on August 13 and conclude on August 15, on the auspicious occasion of Independence Day. The campaign is being carried out statewide on a large scale under the guidance of the Central Government.