CM Mohan Yadav: ‘Dugdh Samriddhi Sampark’ campaign launched across the state
CM Mohan Yadav stated that the cow and cattle rearing hold a sacred place in India’s ancient Sanatan culture. “Those who engage in cattle rearing are true ‘Gopals,’ and every home where cows are reared is a ‘Gokul,’” he said. The government has prioritized cow protection and promotion, working continuously in this direction with public participation. The goal is to double the income of dairy farmers by increasing milk production in Madhya Pradesh. With its natural resources and rich cattle wealth, the state contributes nearly 9% of India’s total milk production, and the government aims to increase this share to 20%.
To achieve this, the ‘Dugdh Samriddhi Sampark’ campaign is being conducted across villages, where veterinary doctors are visiting homes to educate farmers about advanced dairy farming techniques, breed improvement, animal health, and nutrition. The year 2024–25 has been observed as the Year of Cow Protection and Promotion in the state.
Govardhan Festival to Be Celebrated in Every District- CM Mohan Yadav
CM Mohan Yadav announced that the Govardhan Festival will be celebrated across Madhya Pradesh on October 21 in accordance with local traditions and rituals. Special participation of cowsheds and dairy farmers will be ensured. Entrepreneurs and innovators who have made notable contributions to animal husbandry and milk production will be honored during the celebrations.
The main event will be held at Ravindra Bhavan, Bhopal, featuring rituals like Govardhan Puja, Parikrama, and Annakoot Bhog. Traditional performances such as Bareli and Thatya dances by cattle herding communities will be showcased. Stalls featuring organic products, dairy items, and cow dung–based crafts will be set up, along with awareness booths on various government schemes related to animal husbandry, agriculture, and cooperatives.
Activities to promote rural livelihoods through dairy production and the Vrindavan Gram Yojana will also be conducted. On this occasion, Anganwadi centers across districts will distribute food items made from panchagavya products such as ghee, milk, paneer, and curd.
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‘Dugdh Samriddhi Sampark’ Campaign Across Madhya Pradesh
Starting from October 2 (Gandhi Jayanti), the Dugdh Samriddhi Sampark Campaign was launched across the state. Under the campaign, veterinary teams visited villages and interacted with farmers to provide information on breed improvement, artificial insemination, vaccination, animal health, balanced feed, and nutrition.
Farmers were educated on cost-effective methods to increase milk yield and profitability. During the first phase, over 3.7 lakh dairy farmers owning 10 or more cows or buffaloes were personally contacted by field officers, who also addressed their problems on-site.
The campaign focused primarily on enhancing milk productivity and income. Ministers, MPs, MLAs, divisional commissioners, collectors, and senior officers participated and interacted with dairy farmers. The farmers enthusiastically took part in the initiative and shared their experiences.
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