DELHI NEWS : The Delhi government will launch a large-scale, month-long cleanliness initiative involving schools, resident welfare associations (RWAs), and community organisations, Education and Urban Development Minister Ashish Sood announced on Friday.
This campaign, inspired by Prime Minister Narendra Modi’s appeal for improved sanitation, aims to significantly enhance cleanliness in the capital—especially in neglected and underserved areas. Minister Sood reviewed the campaign’s readiness in a high-level meeting at the Delhi Secretariat.
Calling sanitation a shared duty, Sood stressed the need for the campaign’s impact to be visible on the ground. He urged all stakeholders to ensure broad engagement and effective implementation.
The meeting saw the participation of the Chief Secretary and top officials from the MCD, NDMC, and departments of Health, Education, Revenue, IT, as well as all district magistrates.
Sood directed officials to focus particular efforts on unauthorised colonies, slum clusters, and disadvantaged localities, supported by targeted awareness drives. He encouraged RWAs and community groups to take proactive roles in maintaining cleanliness within their neighborhoods, noting that their cooperation would be key to the campaign’s success.
In a major push, both public and private schools will be involved, with students being designated as “Cleanliness Ambassadors.” These students will be tasked with promoting hygiene within their homes and communities. Clean-up activities will not be restricted to school premises but will also cover public places like parks, markets, streets, and religious sites.
Minister Sood also announced that all government departments will carry out internal clean-up drives during the first two days of the campaign.
To enable digital participation, the Urban Development Department and MCD will launch a dedicated online portal where citizens and RWAs can register, share photos of clean-up efforts, and flag areas needing attention.
The Revenue Department will set up special teams, each with three senior officers, to work closely with RWAs and boost awareness about hygiene. Sood also recommended involving celebrities and using cultural tools such as street plays, music, posters, and public messages to attract greater public attention.
With coordinated efforts from multiple sectors, the Delhi government plans to lead by example in promoting cleanliness and civic responsibility during this campaign.