Hailey Bieber Sold Rhode for $1 Billion — Now Justin Is Paying Off His $31 Million Debt!
Rhode, Hailey Bieber’s booming beauty brand, may be the key to getting Justin Bieber out of a $31 million debt owed to former business partner Scooter Braun.
Here’s the backstory: In 2022, Justin had to cancel his Justice Tour because of a tough health battle with Ramsay Hunt Syndrome. That cancellation reportedly cost him about $26 million. During that rough patch, Scooter Braun stepped up and helped Justin by covering some of those debts through his company HYBE. On top of that, Justin still owed Scooter over $11 million in unpaid commissions.
Now, how does Hailey Bieber come into the picture? Well, she recently sold her beauty brand, Rhode, to e.l.f. Cosmetics in a massive $1 billion deal. Since Justin is an investor in Rhode, he stands to make around $50 million from this sale. Once the money from this deal hits the bank, Justin plans to use it to pay off his debt to Scooter and finally put this chapter behind him.
Hailey shared the news of her partnership with e.l.f. on Instagram, saying how proud and excited she is about the next step for Rhode. She’s not just selling the brand — she’s staying on as Chief Creative Officer and Head of Innovation, helping the company grow even bigger.
This situation shows how the couple supports each other, with Hailey’s business success helping Justin get back on solid financial ground. It’s a reminder that behind the headlines, there’s always teamwork and resilience.
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