Kangana Ranaut criticised Kriti Sanon’s Raksha Bandhan ad, questioning her outfit and sparking a social media debate over festival styling.

Kangana Ranaut criticises Kriti Sanon’s Raksha Bandhan advertisement, questioning the styling and calling the campaign “intentionally creepy.”

Actor and BJP MP Kangana Ranaut has sparked a fresh social media debate after taking a dig at Kriti Sanon’s outfit in a recently released Raksha Bandhan jewellery advertisement. The Kangana Ranaut Kriti Sanon controversy began after several social media users questioned whether the styling was appropriate for a festival traditionally associated with family rituals and sibling bonding.

The Raksha Bandhan advertisement features Kriti Sanon in an Indo-Western outfit consisting of a bralette-style blouse, cape and draped skirt. While the campaign appears to present a contemporary interpretation of Raksha Bandhan, some viewers criticised the choice of attire and argued that it did not reflect the traditional character of the festival.

Kangana Ranaut Questions Kriti Sanon’s Styling

Joining the online discussion, Kangana Ranaut shared a note on her Instagram Stories on Monday evening. She pointed out that women today have a wide range of fashion choices and questioned why a traditional occasion such as Raksha Bandhan had been presented with such styling.

Ranaut argued that the Raksha Bandhan advertisement could have used several other outfit options, including saris, salwar kameez and lehenga cholis. She questioned the decision to portray the festival with an outfit she compared to a bikini or undergarments and described the advertisement as appearing “intentionally creepy.”

The Kangana Ranaut Kriti Sanon controversy quickly gained attention online, with the actor’s remarks adding another prominent voice to an already active social media discussion.

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Social Media Users Also Criticise the Raksha Bandhan Advertisement

Kangana was not the only person questioning the campaign. Several social media users expressed their disagreement with the styling and the overall presentation of Raksha Bandhan.

Some commenters asked whether the same type of styling would have been used for other traditional festivals. Others accused the advertisement of focusing excessively on the actor’s appearance instead of highlighting the cultural aspects of Raksha Bandhan.

One user questioned the absence of traditional elements such as a puja thali, tilak and sweets, while another asked how such an outfit could be considered typical Raksha Bandhan attire.

The Kangana Ranaut Kriti Sanon controversy has therefore become part of a wider discussion about how traditional Indian festivals are represented in contemporary advertising.

What Is Raksha Bandhan?

Raksha Bandhan is a Hindu festival celebrating the bond between brothers and sisters. It is observed on the full moon of the Hindu month of Shravan, generally falling in August.

Traditionally, sisters tie a rakhi around their brothers’ wrists as a symbol of affection and the sibling bond. The celebrations can also include rituals such as aarti, applying tilak, exchanging gifts and sharing sweets.

The debate surrounding the advertisement reflects the broader conversation about balancing modern fashion and traditional cultural imagery in festival-based campaigns.

Kriti Sanon and Kangana Ranaut’s Recent Work

On the professional front, Kriti Sanon was most recently seen in Cocktail 2, alongside Shahid Kapoor and Rashmika Mandanna. Directed by Homi Adajania, the film is available to stream on Netflix.

Kangana Ranaut was last seen in Bharat Bhhagya Viddhaata. Set against the backdrop of the 26/11 Mumbai terror attacks, the film focuses on a group of unsung heroes whose courage and selflessness helped save lives. The movie is available to watch on ZEE5.

The Kangana Ranaut Kriti Sanon controversy has once again highlighted the scrutiny celebrities and brands can face when modern fashion is combined with imagery associated with traditional Indian festivals.

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