Trade Talk: Will Param Sundari Revive Romance at the Box Office?
After a dream run at the box office in recent years, Maddock Films is back with their latest romantic drama, Param Sundari — an inter-cultural love story set between Punjab and Kerala. Starring Sidharth Malhotra and Janhvi Kapoor in a fresh on-screen pairing, the film is generating considerable buzz ahead of its release.
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But will this unlikely pairing and the film’s refreshing take on love be enough to pull audiences back into theatres? Trade experts seem optimistic.
Romance Over Action in 2025?
Film exhibitor Roshan Singh from Bihar offered a regional perspective, suggesting that romance is outperforming action this year. “It’s been a while since Sidharth or Janhvi had a hit. But I feel Dinesh Vijan’s luck might rub off on them. Romance, not action, is the flavour of the year,” Singh remarked.
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