Rapido’s ‘Ownly’ to Disrupt Food Delivery Market with Zero Commission Strategy
In a food delivery market dominated by Zomato and Swiggy, Rapido is ready to roll out a bold new challenger — and it’s not playing by the usual rules.
ALSO READ: Don’t Miss Out! Zomato Shares Jump 2.1% on Huge Earnings Beat
The company, best known for its bike taxi services, is launching its food delivery platform, Ownly, starting with a pilot in Bengaluru by mid-July. But what’s really catching attention isn’t the launch — it’s the pricing model.
Instead of the usual 16–30% commission that Zomato and Swiggy charge restaurants on each order, Rapido is offering a flat fee structure that could change the game for eateries — especially small ones struggling with margins.
How Does Rapido’s Flat Fee Work?
A final rate card, reviewed by the Financial Express, reveals a three-tier delivery fee structure based on order value:
-
Orders over ₹400 → Restaurants pay ₹59 (₹50 + 18% GST)
-
Orders between ₹100–₹400 → Restaurants pay ₹29.50 (₹25 + GST)
-
Orders under ₹100 →
-
Customers pay ₹23.60
-
Restaurants pay ₹11.80
-
Total: ₹35.40 in delivery fees — split between both
-
That’s a far cry from paying a percentage of every order, which can vary wildly depending on how much a customer spends.
No Platform Fees?
Rapido says it won’t charge restaurants any platform fees — a big departure from what Swiggy and Zomato currently do. Both started charging users a ₹2 platform fee in 2023, which has now grown to ₹10 plus 18% GST — a 400% increase in just two years.
These charges are separate from delivery fees and are often seen as hidden costs by both customers and restaurants. Rapido’s promise to skip these could win over many hesitant eateries.
For ongoing coverage and the latest developments, stay with Newz24India.