Big Shif — Instamart Officially Detaches From Swiggy, Launches New Look
Mumbai, May 27, 2025 — In a bold rebranding move, Instamart, the quick commerce arm of Swiggy, has officially dropped its parent company’s name and introduced a fresh new logo, signaling its evolution into a standalone brand.
From Sub-Brand to Standalone
This strategic shift comes on the heels of a similar branding overhaul by rival Zomato, which recently rebranded itself as “Eternal” on stock exchanges, highlighting a broader industry trend as quick commerce becomes a key growth engine.
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Swiggy Group CEO Sriharsha Majety stated that Instamart is poised to surpass Swiggy’s traditional food delivery service in both reach and scale. Initially integrated within the main Swiggy app, Instamart launched its own standalone app earlier this year to better serve the increasing demand for instant deliveries of groceries and daily essentials.
“The refreshed identity reflects the brand’s essence while staying true to the values that made it popular,” Swiggy said in an official statement.
Instamart’s new logo retains a subtle nod to its roots, incorporating the Swiggy “S-Pin” icon as a tribute to its origins. According to Mayur Hola, VP of Brand at Swiggy, this change is more than just visual.
“This rebrand is not just a visual shift but a declaration that Instamart has outgrown its origins, while still being backed by Swiggy’s trust,” said Hola.
“The new identity positions Instamart as an independent brand innovating across speed, selection, and daily convenience.”
With both Swiggy and Zomato betting big on the quick commerce space, the race to dominate rapid delivery services is clearly heating up. The move to separate brand identities may help these platforms cater to evolving customer expectations while carving out unique value propositions in a highly competitive market.
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