Bengaluru — Food delivery titan Swiggy has officially pulled the plug on Snacc, its standalone experiment in the ultra-fast food delivery space. The decision to shutter the app comes just 13 months after its January 2025 launch, signaling a strategic retreat from the high-burn 10-to-15-minute meal delivery segment.
The move was communicated via an internal email to employees today, February 19, 2026. In the communication reviewed by industry analysts, the company cited a pivot toward “disciplined capital allocation” and the inherent difficulty of scaling the service profitably.
Why Swiggy is Folding Snacc
Despite a lightning-fast development cycle—taking Snacc from concept to the Play Store in just 16 days—the “broader economics” of 10-minute delivery proved too challenging.
“While the product-market fit was emerging, the broader economics made it challenging to scale,” the internal email stated.
While the app catered to a niche of urban professionals in Bengaluru, Gurugram, and Noida, it failed to achieve the national footprint required to sustain a standalone vertical.
Key Highlights of Snacc’s Short Run:
- Launched: January 2025.
- Service Model: Centrally stocked hubs offering snacks, coffee, and ready-to-eat meals.
- Partnerships: Featured brands like The Whole Truth alongside unbranded third-party items.
- Operational Reach: Limited to select pockets of Tier-1 cities.
Market Dynamics: The 10-Minute Delivery Curse?
Swiggy isn’t the first to struggle with the ultra-fast-food model. The sector has seen a wave of corrections over the last year:
- Zomato paused its “Quick” 15-minute service just months after launch.
- Zepto Café recently shuttered nearly 30% of its outlets (200 out of 600) due to subdued demand.
- Ola Foods remains on indefinite hold.
Industry experts suggest that while Quick Commerce (groceries) has found its footing, “Quick Food” faces higher hurdles due to preparation times, food quality degradation during high-speed transit, and the thin margins associated with single-snack orders.
Strong Growth in Core Business
Despite the closure of Snacc, Swiggy’s broader financial health appears robust. The company reported a 20.5% year-on-year growth in its core food delivery business, driven by rising order volumes and improved Average Order Values (AOVs).
Swiggy Food Delivery CEO Rohit Kapoor emphasized that the company’s appetite for risk remains intact.
“We won’t stop experimenting,” Kapoor noted. “If there is a strong idea and it requires interim investment, we are not shying away from it, even as we improve our profit profile.”
What Happens to Snacc Employees?
In a move to retain talent, Swiggy has confirmed that employees previously dedicated to Snacc will be absorbed into other business verticals, including its primary food marketplace and the rapidly growing Instamart division. Transition support is being provided to all affected staff.