What Happened at TwitchCon Europe 2025? Streamers Speak Out on Brand Trust
At TwitchCon Europe 2025, Sheffield-based streamer Eloise, known online as Soupforeloise, shared candid insights about collaborating with brands in the unique, unpredictable world of live streaming.
ALSO READ: WATCH ‘Sapphire’ feat. Arijit Singh | Ed Sheeran Sings Punjabi in Stunning New Music Video
Speaking exclusively at TwitchCon Europe 2025, Eloise emphasized how the live nature of Twitch streams can present challenges for brands unfamiliar with this format. “There’s probably some nervousness from brands to work with live streamers,” she said, highlighting the need for clear communication to ensure campaigns succeed.
During her conversation at the event, Eloise stressed that reshoots aren’t an option in live streams — “you can’t just ask for a reshoot — it’s a live moment.” Her advice to brands is simple: do your research, trust the streamer’s style, and embrace the authenticity live content brings.
As part of the excitement at TwitchCon Europe 2025, Eloise spoke about her own streaming journey, from part-time to full-time, with Minecraft as her “bread and butter.” She also enjoys Just Chatting and baking streams, sharing how her moderators help maintain a positive, safe environment for her community.
Privacy also came up during the event, with Eloise explaining the delicate balance streamers must strike. “I’m quite open-book, but that doesn’t mean you can pry into whatever you want,” she noted.
Overall, TwitchCon Europe 2025 provided a platform for creators like Eloise to guide brands in building trust and successful partnerships in the dynamic live streaming landscape.
For ongoing coverage and the latest developments, stay with Newz24India.