Indian Startups That Became Unicorns in Under 3 Years
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By Jiya Bhatt | June 26, 2025
Founded: 2021Unicorn in: 2023 (in just 1.5 years!)
What it does: 10-minute grocery delivery
Founders: Aadit Palicha & Kaivalya Vohra (both Stanford dropouts)
By Jiya Bhatt
Zepto
Founded: 2021Unicorn in: 2021 (in 6 months!)
Model: Acquires and scales D2C brands
Founder: Ananth Narayanan (ex-Myntra CEO)
Quick stat: Fastest Indian startup to reach unicorn status — ever.
By Jiya Bhatt
Mensa Brands
Founded: 2018Unicorn in: 2021 (in 2.5 years)
What it does:Rewards users for paying credit card billsFounder: Kunal Shah
Trivia: Despite no clear revenue model early on, it attracted massive investor interest.
By Jiya Bhatt
Cred
Founded: 2019Unicorn in: 2021 (in 2 years)What it does: Job marketplace for blue/grey-collar workersFounder:Nirmit ParikhImpact: Millions placed in local jobs using this platform — digital “naukri” for the masses.
By Jiya Bhatt
Apna
Founded: 2021Unicorn in: 2021 (in 8 months)
What it does: D2C brand aggregator
Model: “India’s Thrasio” — scaling local brands across personal care, home, etc.
Backers: SoftBank, FirstCry, Lightspeed
By Jiya Bhatt
GlobalBees
Founded: 2018Unicorn in: 2021 (in 3 years)
What it does: UPI QR payments, lending for merchants
Founder: Ashneer Grover (you may know him from Shark Tank India)
Twist: Controversial exit of Ashneer made headlines in 2022
By Jiya Bhatt
BharatPe
Founded: 2020Unicorn in: 2022 (in just 2 years!)What it does: Online education platform for competitive exams (NEET, JEE, UPSC)Founder: Alakh Pandey
By Jiya Bhatt
PhysicsWallah
First bootstrapped Indian edtech to become a unicorn