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Flipkart: ~39% share Amazon India: ~33%
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Flipkart dominates smaller towns with localised campaigns & regional sellers. Amazon is ramping up logistics but still trails Flipkart in Bharat penetration.
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Amazon Prime: Bundled with OTT, music, and 1-day delivery Flipkart Plus: Reward points, early access, partner perks
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Flipkart – Big Billion Days expansion – Deeper Myntra integration Amazon – Local seller onboarding push – 10 new warehouses launched
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Amazon: Focus on premium branding, IPL sponsorships, OTT cross-promotion Flipkart: Desi, relatable ads targeting mass audiences during cricket & festivals
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⭐Flipkart: Better for electronics, better COD options ⭐Amazon: Better packaging, faster delivery, better return policy
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Flipkart still leads overall Amazon winning premium urban customers