Zepto Enters the B2B SaaS Space with the Launch of Zepto Atom

In a big step beyond speedy deliveries, Zepto is diving into the world of data with the launch of Zepto Atom — a subscription-based, AI-powered analytics platform created by Zepto, the quick commerce company known for delivering groceries and essentials in minutes. It’s designed specifically for brands and merchants that sell on Zepto’s platform. It will be available from May 16.

what does Zepto Atom actually do?

Think of the Zepto Atom as a behind-the-scenes dashboard that gives brands real-time visibility into their sales, customer behavior, and market trends — right down to individual PIN codes. It tracks things like impressions, conversions, repeat purchases, and even how often a product shows up in search results or on the homepage.

One of the standout features of this zepto atom is Zepto GPT, an AI assistant built in-house that can answer brand performance questions, suggest improvements, and generate reports — all using Zepto’s internal data. It’s like having a data scientist and strategist rolled into one, available 24/7.

There’s also predictive analytics to help brands plan ahead, and Zepto says upcoming features will include AI-generated customer personas and automated surveys to make feedback collection easier and smarter.

Here is Why it matters

Zepto’s co-founder and CEO Aadit Palicha says Atom is about giving brands the tools to scale smarter, not just faster. “We’re offering real-time, actionable insights at a price point that’s far more accessible than what traditional analytics players provide,” he said.

With the launch of Zepto Atom, Zepto is stepping into the ₹1,000 crore Indian consumer analytics space — an area traditionally led by names like Nielsen and Kantar. Atom marks Zepto’s entry into the B2B SaaS world, opening up a fresh revenue stream as the company gears up for a potential IPO in early 2026.

What’s next?

Zepto will begin onboarding partner brands in the coming days. Atom will be accessible via a dedicated website and mobile app, and is meant to work alongside the free Brand Portal — offering a more in-depth, data-rich experience for those ready to level up.

While pricing hasn’t been announced yet, the tool promises to give brands — whether emerging startups or seasoned FMCG players — a much clearer picture of how to grow in India’s fast-moving quick commerce space.

For More: “We Almost Died” — Aadit Palicha Breaks Down Zepto’s 2023 Crisis