Ready-to-Eat Meals Get Faster as Zomato Unveils Blinkit Foods
Zomato is stepping up its game in the fast food delivery world with the launch of a new venture called Blinkit Foods. The company’s parent, Eternal Ltd., recently announced plans to create this new food service arm to compete directly with Zepto Cafe, which has been making waves with its quick and convenient meal options.
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Blinkit Foods will be a fully owned subsidiary of Zomato, starting with a modest capital investment of ₹10 lakh. But what it lacks in size, it hopes to make up for with speed and innovation. The new arm will handle everything from cooking and sourcing food to selling and delivering it straight to customers’ doors.
This move comes as more people look for quick, ready-to-eat meals that fit busy lifestyles. Zepto Cafe has already grabbed attention in this space, and now the company wants a bigger slice of the pie.
With Blinkit Foods, Zomato aims to offer more than just restaurant deliveries. It wants to be a one-stop-shop for fresh, fast meals, keeping up with the growing demand for quick and convenient food options.
It’s clear that the battle for quick-commerce and food delivery dominance is heating up—and Blinkit Foods is Zomato’s latest bet to win.
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