Roblox New Update: Creators can now adjust prices based on country

Roblox has introduced a new feature that allows creators to set region-specific prices for in-game items. This update means developers can now adjust the cost of game passes and other digital goods based on a user’s country, helping prices reflect local purchasing power.

Until now, Roblox used a flat global pricing model, where items cost the same amount of Robux no matter where the user lived. With over 180 countries on the platform, this system often made some items unaffordable in certain regions and underpriced in others. The new feature is designed to make digital goods more accessible while supporting developers across different markets.

The regional pricing feature currently applies to in-game items like passes—one-time purchases that unlock special areas or features. Roblox plans to expand it to avatar items later this year.

Steps Taken to Prevent Abuse

According to Enrico D’Angelo, Roblox’s Vice President of Economy, the company delayed rolling out regional pricing due to concerns about potential misuse. He told The Verge that Roblox wanted to avoid situations where users might take advantage of price differences across countries. After a period of internal testing, the company says it has seen no cases of abuse.

The game is also integrating regional pricing with its existing price optimization tool. This tool helps developers test and choose the most effective price for their items. The company noted that creators who have used the tool have seen a median earnings increase of 4%.

A Fairer Model for Global Creators

Roblox’s move to regional pricing is expected to benefit both players and developers. For creators, it opens up more opportunities to earn in markets that were previously less profitable due to pricing issues. For players, it means more fairly priced content based on where they live.

This update is part of Roblox’s broader efforts to improve its digital economy and give creators better tools to manage their work. With more accurate pricing options, the platform aims to create a more balanced and competitive environment for its global user base.