Anand Mahindra proudly downloads Arattai, Zoho’s Made-in-India messaging app, sparking a heartwarming response from co-founder Sridhar Vembu. Arattai is rapidly gaining users as a secure WhatsApp alternative.
In a proud endorsement of homegrown technology, Anand Mahindra, chairman of the Mahindra Group, recently announced that he had downloaded Arattai, the instant messaging app developed by Zoho, calling it a moment of pride. This public support sparked a warm exchange with Zoho co-founder Sridhar Vembu, highlighting the growing enthusiasm for Indian alternatives to global tech giants.
Anand Mahindra’s Support for Arattai Sparks Heartwarming Exchange
Taking to social media platform X (formerly Twitter), Anand Mahindra shared, “Downloaded Arattai today… with pride.” His message caught the attention of Sridhar Vembu, who was in the midst of refining the app with his engineering team in Zoho’s Tenkasi office. Vembu responded appreciatively, expressing how Mahindra’s support motivated the team further.
He wrote, “I was in a meeting in our Tenkasi office with our Arattai engineers, working out refinements to the app when a team member showed me this tweet. Thank you, Anand Mahindra, this gives us even more determination.“
The exchange continued with Mahindra replying, “We’re cheering for you, @svembu.“
Arattai Emerges as a Strong Indian Contender to WhatsApp
WhatsApp, with over half a billion active users in India, has long dominated the messaging app market. However, under the banner of the Aatmanirbhar Bharat (self-reliant India) initiative, Arattai is rapidly gaining traction as a Made-in-India alternative.
Sridhar Vembu revealed that Arattai saw a staggering 100x increase in traffic within just three days, with daily new user sign-ups soaring from 3,000 to an impressive 350,000.
This surge in popularity was further bolstered by endorsements from Indian leaders such as Union Education Minister Dharmendra Pradhan, who recently urged citizens to adopt Arattai, praising it as “free, easy-to-use, secure, safe, and made in India.”
What Makes Arattai Different?
Arattai, which means “casual chat” in Tamil, offers features comparable to WhatsApp, including:
-
Text and voice messaging
-
Voice and video calls
-
Photo, video, and document sharing
-
Stories, groups, and channels
-
Multi-device support across smartphones, tablets, and desktops (up to five devices simultaneously)
One of Arattai’s key advantages lies in its commitment to user privacy. Unlike WhatsApp’s parent company Meta, known for sharing user data for targeted advertising, Arattai stores all user information securely in Indian data centers, aligning with the country’s data sovereignty goals.
The Road Ahead for Arattai
With backing from influential figures like Anand Mahindra and growing public interest, Arattai is positioned to challenge entrenched players in the messaging space. Its rapid growth and user-centric features signal a promising future for indigenous tech solutions in India’s digital ecosystem.
For Hindi News: http://newz24india.com