Apple addresses “scratchgate” issue on iPhone 17 Pro, Pro Max, and iPhone Air demo units by introducing a new cleaning method and silicone ring buffers for MagSafe chargers to prevent scratches and material deposits.
Apple has reportedly addressed the ongoing “scratchgate” issue affecting demo models of its latest iPhone 17 Pro, 17 Pro Max, and iPhone Air devices. This problem, which surfaced soon after the release of the new iPhones, involves visible scratches and material deposits near the MagSafe charging area, particularly on units displayed in Apple Stores.
While the iPhone 17 series has received largely positive reviews for its features and performance, the Pro models faced criticism due to their all-metal unibody design, which seems prone to scratches and wear when in contact with MagSafe chargers. Many users and reviewers pointed out how easily scratches appeared on store units, raising concerns about the phones’ long-term durability.
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Apple’s New Cleaning Protocol for Demo Units
According to a recent Bloomberg report, Apple has devised a practical solution for this issue in retail environments. Employees at Apple Stores have been instructed to clean the iPhone 17 series and iPhone Air devices with a specially modified cleaning solution that includes a salt-based substance. This enhanced solution is intended to remove the material deposits caused by older MagSafe chargers, which Apple claims are not scratches but residue deposits.
This cleaning protocol is specifically for demo units exposed to MagSafe-related deposits and does not address the natural wear and tear reported by early users of the iPhone 17 Pro and Pro Max models.
Additional Measures to Prevent MagSafe Scratches
Besides the cleaning improvements, some customers have observed that Apple is placing silicone rings on MagSafe chargers in stores. These rings act as a buffer, preventing direct contact between the charger and the phone’s backplate, which could help reduce future material deposits or scratches.
Apple has not officially confirmed this measure but it appears to be a part of the company’s efforts to preserve the pristine condition of display models.
What About Everyday Wear and Tear?
Apple continues to maintain that the metal unibody construction of the iPhone 17 Pro and 17 Pro Max meets industrial standards and that minor wear and tear is expected with everyday use. To protect their devices better, users are advised to use protective cases. Apple has introduced new TechWoven cases this year, which are designed to be more durable and address some concerns raised by the earlier FineWoven cases.
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