Chief Minister inaugurates’ s traditional heritage and organic products get a new platform in the national capital CM Pushkar Singh Dhami inaugurated ‘House of Himalayas” outlet at Uttarakhand Niwas Complex in New Delhi. This outlet will be a powerful medium to present the traditional heritage and organic products of Uttarakhand in an organized manner in the national capital. Through this, not only the rich folk culture of the state will be brought in front of the country, but local products will also get new markets.
CM Pushkar Singh Dhami said that this initiative is the result of the vision of the state government which aims to give global recognition to the natural and handmade goods produced in the hilly areas. This step will strengthen the rural economy as well as provide new opportunities to local artisans and craftsmen. Keeping in view the Chardham Yatra, attractive floor standing units and retail carts have been set up at more than 13 prominent places by the State Government to promote the sale of local products at pilgrimage and tourist destinations like Naini Saini Airport, Pantnagar Airport, Dehradun Helipad, GMVN Shri Kedarnath, Badrinath, Harshil, Guptkashi, Kaudiyala, Mussoorie, Parmarth Niketan (Rishikesh) Snow Crest (Badrinath) ATI (Nainital) and Centria Mall.
These retail shops are becoming the centre of attraction for devotees and tourists. In addition, the process of setting up retail stores in reputed institutions like Marriott Mussoorie, Taj Dehradun, FRI and LBSNAA and Dilli Haat in the national capital is also in progress. This initiative is not only bringing national and international recognition to the local products but also powerfully presenting the rich cultural heritage and craftsmanship of Uttarakhand. Secretary Rural Development Smt Radhika Jha informed that the ‘House of Himalayas’ brand has made a mark in a short span of time on the strength of its quality. Its products are also available on leading e-commerce platforms like Amazon and Blinkit. The brand is now making its presence felt in major hotel chains as well.
In order to promote the cultural and traditional identity of Uttarakhand and to connect high-end tourists with local products, strategic partnerships have been made with reputed hotels like Taj (Rishikesh, Ramnagar), Hyatt Centric, Hyatt Regency (Dehradun), Marriott (Ramnagar), Westin (Narendranagar) and Jaypee Group (Mussoorie). Under this initiative, retail carts of ‘House of Himalayas “have been set up in various prominent hotels of the state, which are providing direct availability of unique handmade and organic products of Uttarakhand to the tourists.
This step is not only encouraging the local producers and artisans towards economic empowerment but is also an important initiative towards sustainable tourism and self-reliant Uttarakhand. The concept of ‘House of Himalayas’ brand was first presented by Prime Minister Shri Narendra Modi during the Global Investors Summit 2023. Under this brand, unique products of Uttarakhand like Buransh ka Sharbat, Wild Honey, Pahari Pulses, Traditional Spices, Handmade Textiles and other organic ingredients will now reach major cities of the country in a streamlined manner. Secretary Rural Development Smt. Radhika Jha, Local Commissioner Uttarakhand Shri Ajay Mishra and other officers were present on the occasion. Department of Information and Public Relations