Ferrari Luce: First EV Sells Out Instantly in China Despite Massive Online Backlash

• Instant Market Success: Despite facing intense global criticism since its reveal in Rome, the Ferrari Luce—the iconic Italian marque’s first-ever all-electric vehicle—has officially sold out its initial launch allocation in China.

• Rapid Sell-Out: Ferrari allocated exactly 88 units of the highly debated electric sedan to the Chinese market, and local reports confirm that every single build slot was spoken for immediately upon launch.

Why the Internet Roasted the Ferrari Luce

• Radical Design Departure: Purists heavily criticized the EV’s disruptive, shell-like form. Designed in collaboration with the LoveFrom collective, it moves away from aggressive supercars to focus on a fluid, ultra-clean “glass house” structure.

• Controversial Lighting & Wheels: The Luce features transparent front and rear light panels that completely recede into the body when turned off, and it sits on massive 23-inch front and 24-inch rear custom wheels—the largest ever fitted to a production road Ferrari.

• Corporate Fallout: The heavy online backlash initially pushed Ferrari stock down by over 6%, contributing to an immediate shake-up in its commercial division leadership.

also read: 2026 Maruti Brezza Facelift: Turbo Petrol & Underbody CNG Details

• Unexpected Price Discount: In China, the Ferrari Luce price is set at 3,988,000 yuan (approx. USD $586,600). This represents a rare 7% discount compared to its European retail price of €550,000 (approx. USD $626,000).

• Tax Loophole: Because the vehicle operates on a fully electric powertrain, it completely sidesteps the massive engine-displacement luxury taxes typically imposed on imported internal combustion supercars in China.

Specifications vs. Chinese EV Competitors

• The Powertrain: The Luce is engineered on an advanced 800V quad-motor architecture producing a formidable 1,050 cv (772 kW) of power and a top speed of 192 mph (310 km/h).

• The Luxury GT Positioning: Unlike track-focused hypercars, Ferrari explicitly positions the Luce as a premium, 5-seat luxury Grand Tourer built for high-end lifestyle cruising.

• Outperformed on Paper: While domestic Chinese performance monsters like BYD’s Yangwang U9 deliver significantly higher horsepower figures on paper for less than half the price, the immediate sell-out proves that the prestige of the Prancing Horse badge remains an unmatched status symbol for the ultra-wealthy.