As part of efforts to ensure effective coordination and expand outreach for the upcoming (IDY) 2025, the Ministry of Ayush, in partnership with the Ministry of Information and Broadcasting, conducted a high-level virtual workshop on Thursday. The event witnessed participation from over 400 officials representing various government ministries and departments. The primary objective was to address the increasing public interest in timely and reliable updates about this year’s grand celebration, which holds special significance as it marks a decade since the UN’s official recognition of yoga in 2014.
The session was chaired by Vaidya Rajesh Kotecha, Secretary of the Ministry of Ayush, and emphasized the government’s collective commitment to this year’s theme: “Yoga for One Earth, One Health.” Key speakers included Shri C. Senthil Rajan, Joint Secretary in the Ministry of Information and Broadcasting, and Ms. Monalisa Dash, Joint Secretary in the Ministry of Ayush, who guided discussions on unified media engagement strategies.
In his opening address, Secretary Kotecha highlighted the Prime Minister’s vision and the growing relevance of yoga on both national and international fronts. He remarked that the International Day of Yoga has evolved into a decade-strong movement for wellness and unity, and IDY 2025 presents an opportunity to involve citizens from every corner of India in this collective celebration. He noted that yoga today stands not only as a public health initiative but also as a tool of cultural diplomacy that strengthens India’s global leadership in preventive healthcare.
Shri C. Senthil Rajan stressed the importance of multi-platform media collaboration and how storytelling, community involvement, and compelling visual content can enhance awareness and participation. Ms. Monalisa Dash pointed to the need for strategic planning and innovation to amplify the IDY message nationwide.
The workshop also reviewed the progress of inter-ministerial efforts, brainstormed outreach tactics, and ensured that preparations for a countrywide synchronized campaign were on track. Special focus was given to ensuring last-mile delivery of yoga outreach—reaching remote tribal regions, rural communities, city neighborhoods, and underrepresented groups via both digital tools and on-the-ground initiatives.
With June 21 fast approaching, preparations are in full swing for what is expected to be a historic, inclusive, and far-reaching celebration of yoga—India’s enduring gift to the world and a practice that continues to bring people together in the pursuit of health, peace, and unity.