This Is How Bad Bunny Turned Puerto Rico Into the Ultimate Music Destination
Bad Bunny’s ongoing 30-concert residency in Puerto Rico is making waves far beyond music charts, boosting the local economy and shining a spotlight on Puerto Rican culture.
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A Celebration Beyond Music
The impact of Bad Bunny’s shows is felt in unexpected places. In a local wholesale club, a conversation between an employee and a customer highlighted the cultural resonance of the event.
“—Are you celebrating that rabbit?” asked the customer.
“—No, we’re celebrating Puerto Rican culture,” replied the employee.
The exchange came as employees wore traditional floral headpieces while sporting pavas, the iconic hat of Puerto Rico’s jíbaro (rural farmer), which Bunny has popularized globally. The pava has transcended its origins, becoming a symbol of Puerto Rico’s countryside life while now enjoying pop-culture status thanks to the artist.